{"id":150,"date":"2026-07-26T17:10:16","date_gmt":"2026-07-26T11:40:16","guid":{"rendered":"https:\/\/jnkplugins.com\/blog\/add-nofollow-links-wordpress\/"},"modified":"2026-07-27T00:31:59","modified_gmt":"2026-07-26T19:01:59","slug":"add-nofollow-links-wordpress","status":"publish","type":"post","link":"https:\/\/jnkplugins.com\/blog\/add-nofollow-links-wordpress\/","title":{"rendered":"How to Add Nofollow Links in WordPress (3 Ways)"},"content":{"rendered":"<p>Adding a <code>nofollow<\/code> link in WordPress sounds like it should be a one-click job \u2014 and on most other platforms it is. In WordPress, the block editor still doesn&#8217;t give you a checkbox for it, so a lot of people either skip nofollow entirely or reach for a plugin they don&#8217;t really need. Neither is ideal. This guide walks through what nofollow actually does in 2026, when you should use it (and its newer siblings <code>sponsored<\/code> and <code>ugc<\/code>), and three practical ways to add it \u2014 from a 20-second manual edit to fully automatic rules for links you add over and over.<\/p>\n<h2>What &#8220;nofollow&#8221; really means in 2026<\/h2>\n<p>A normal link passes ranking signals (often called &#8220;link equity&#8221;) from your page to the page you&#8217;re linking to. The <code>rel=\"nofollow\"<\/code> attribute tells search engines you&#8217;d rather not vouch for that destination \u2014 historically it stopped equity from flowing. The key thing to understand today: since 2019, Google treats nofollow as a <strong>hint, not a strict directive<\/strong>. It may still use nofollowed links for crawling and indexing signals; it just won&#8217;t necessarily pass full ranking weight. So nofollow is about editorial intent, not an ironclad wall.<\/p>\n<p>Google also introduced two more specific values you should know, because using the right one is clearer than blanketing everything with nofollow:<\/p>\n<ul>\n<li><code>rel=\"sponsored\"<\/code> \u2014 for paid or affiliate links (ads, sponsorships, affiliate URLs). If money changed hands for the link, this is the correct value.<\/li>\n<li><code>rel=\"ugc\"<\/code> \u2014 for user-generated content, like links inside comments and forum posts.<\/li>\n<li><code>rel=\"nofollow\"<\/code> \u2014 the general-purpose &#8220;I don&#8217;t want to endorse this&#8221; value for everything else (untrusted sources, pages you&#8217;re citing critically, login\/registration links).<\/li>\n<\/ul>\n<blockquote>\n<p>You can combine them \u2014 for example <code>rel=\"sponsored nofollow\"<\/code> \u2014 and Google is fine with that. When in doubt for an affiliate link, <code>sponsored<\/code> is the modern, precise choice.<\/p>\n<\/blockquote>\n<h3>When you should <em>not<\/em> use nofollow<\/h3>\n<p>Don&#8217;t nofollow your own <a href=\"https:\/\/jnkplugins.com\/blog\/automatic-internal-linking-wordpress\/\">internal links<\/a> \u2014 you <em>want<\/em> equity flowing between your own pages, and nofollowing them just throws away one of the easiest on-page SEO wins you have. Nofollow is for outbound links you don&#8217;t want to endorse, not for shaping your internal structure (that old &#8220;PageRank sculpting&#8221; tactic stopped working many years ago).<\/p>\n<h2>Method 1 \u2014 Manually in the block editor (no plugin)<\/h2>\n<p>This is the honest reality a lot of tutorials gloss over: <strong>the Gutenberg link popup has no nofollow toggle.<\/strong> You add the attribute in the block&#8217;s HTML. Here&#8217;s the reliable way:<\/p>\n<ol>\n<li>Add your link the normal way \u2014 select the text, click the link button, paste the URL.<\/li>\n<li>Select the block, open the block options menu (the three-dot &#8220;kebab&#8221; icon in the block toolbar), and choose <strong>Edit as HTML<\/strong>.<\/li>\n<li>Find your anchor tag and add the rel attribute by hand, e.g. <code>&lt;a href=\"https:\/\/example.com\" rel=\"nofollow\"&gt;anchor text&lt;\/a&gt;<\/code> \u2014 or <code>rel=\"sponsored\"<\/code> for an affiliate link.<\/li>\n<li>Switch the block back with <strong>Edit visually<\/strong>. The link looks identical; the attribute is now saved in your content.<\/li>\n<\/ol>\n<p>For a one-off outbound link, this takes about twenty seconds and adds zero plugin overhead. It&#8217;s the right tool when nofollow links are the exception, not the rule, on your site.<\/p>\n<h3>The Classic Editor note<\/h3>\n<p>If you&#8217;re still on the Classic Editor, switch from <strong>Visual<\/strong> to <strong>Text<\/strong> mode and add the <code>rel<\/code> attribute to the anchor the same way. Same idea, different tab.<\/p>\n<h2>Method 2 \u2014 With a plugin that adds a nofollow checkbox<\/h2>\n<p>If you add nofollow links often \u2014 say you review products or link out to a lot of sources \u2014 editing HTML every time gets old. Several SEO and link-management plugins add a proper &#8220;nofollow&#8221; (and &#8220;open in new tab&#8221; \/ &#8220;sponsored&#8221;) checkbox right in the link UI, so it becomes a genuine one-click action. Popular general SEO suites include link-attribute controls, and there are lightweight single-purpose plugins dedicated to it.<\/p>\n<p>The trade-off is the usual one: another plugin to keep updated. If link attributes are the <em>only<\/em> reason you&#8217;d install it, weigh that against the 20-second manual method above. But if you&#8217;re already running an SEO suite that offers the checkbox, just use it \u2014 there&#8217;s no reason not to.<\/p>\n<h2>Method 3 \u2014 Automatically, for links you add repeatedly<\/h2>\n<p>Here&#8217;s the case the first two methods handle badly: you link to the <em>same<\/em> outbound domains again and again \u2014 an affiliate network, a partner site, a documentation host \u2014 and you want every one of those links to carry the right <code>rel<\/code> value without you remembering each time. Doing that by hand is exactly the kind of repetitive task that quietly gets skipped.<\/p>\n<p>This is where rule-based auto-linking helps. If you set up a keyword-or-domain rule once, every matching link can be given <code>nofollow<\/code> (or <code>sponsored<\/code>) automatically, across old and new posts alike. Full disclosure: our own free plugin, <a href=\"https:\/\/jnkplugins.com\/jnk-linkweave\/\">JnK Linkweave<\/a>, supports a per-rule nofollow toggle for auto-inserted links, so this is one option \u2014 but the principle applies to any auto-linking tool that exposes link attributes. The point is that repeated links are better handled by a rule than by memory.<\/p>\n<h2>How to check your nofollow links are actually working<\/h2>\n<ul>\n<li><strong>Inspect the element:<\/strong> right-click the link on the published page, choose Inspect, and confirm the <code>rel<\/code> attribute is present on the <code>&lt;a&gt;<\/code> tag.<\/li>\n<li><strong>View source:<\/strong> load the page, view source, and search for the destination URL to see its full anchor tag.<\/li>\n<li><strong>Browser extensions:<\/strong> a &#8220;nofollow&#8221; highlighter extension will visually outline every nofollowed link on a page \u2014 handy for auditing a whole post at once.<\/li>\n<\/ul>\n<p>A quick check matters because a caching or optimization plugin can occasionally rewrite links, and you want to be sure your intended attribute survived to the final HTML.<\/p>\n<h2>Frequently asked questions<\/h2>\n<h3>Does WordPress have a built-in nofollow option?<\/h3>\n<p>Not in the block editor&#8217;s link popup \u2014 there&#8217;s no native nofollow toggle. You add <code>rel=\"nofollow\"<\/code> by selecting the block, choosing &#8220;Edit as HTML,&#8221; and editing the anchor tag directly, or you install an SEO\/link plugin that adds a nofollow checkbox to the link UI.<\/p>\n<h3>Should I use nofollow, sponsored, or ugc?<\/h3>\n<p>Use <code>rel=\"sponsored\"<\/code> for paid and affiliate links, <code>rel=\"ugc\"<\/code> for user-generated content like comments, and <code>rel=\"nofollow\"<\/code> as the general &#8220;I don&#8217;t endorse this&#8221; value for everything else. They&#8217;re hints to Google rather than strict directives, and you can combine them, such as <code>rel=\"sponsored nofollow\"<\/code>.<\/p>\n<h3>Do nofollow links hurt my SEO?<\/h3>\n<p>No \u2014 used correctly they protect it. Nofollow is for outbound links you don&#8217;t want to vouch for, such as affiliate or untrusted URLs. Just don&#8217;t nofollow your own internal links: you want ranking signals flowing between your own pages, so keep those as normal follow links.<\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does WordPress have a built-in nofollow option?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Not in the block editor's link popup \u2014 there's no native nofollow toggle. 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Just don't nofollow your own internal links: you want ranking signals flowing between your own pages, so keep those as normal follow links.\"}}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adding a nofollow link in WordPress sounds like it should be a one-click job \u2014 and on most other platforms it is. In WordPress, the block \u2026<\/p>\n","protected":false},"author":1,"featured_media":151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Add Nofollow Links in WordPress (3 Ways) - JnK Plugins Blog<\/title>\n<meta name=\"description\" content=\"Add nofollow links in WordPress three ways \u2014 the block editors Edit as HTML, a plugin checkbox, or automatic rules \u2014 plus when to use sponsored and ugc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jnkplugins.com\/blog\/add-nofollow-links-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Add Nofollow Links in WordPress (3 Ways) - 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