{"id":554,"date":"2026-10-14T23:16:55","date_gmt":"2026-10-14T17:46:55","guid":{"rendered":"https:\/\/jnkplugins.com\/blog\/wordpress-market-share-2026\/"},"modified":"2026-10-14T23:16:55","modified_gmt":"2026-10-14T17:46:55","slug":"wordpress-market-share-2026","status":"publish","type":"post","link":"https:\/\/jnkplugins.com\/blog\/wordpress-market-share-2026\/","title":{"rendered":"WordPress Market Share Fell to 40% in 2026. Here&#8217;s Where It Went"},"content":{"rendered":"<p><em>Last updated 14 October 2026. All figures are from W3Techs and were read on that date.<\/em><\/p>\n<p>WordPress runs <strong>40.0%<\/strong> of all websites, according to W3Techs. On 1 January it was 43.0%. That&#8217;s the biggest drop since W3Techs&#8217; yearly figures start in 2015 (the previous worst was 0.6 points, last year), and it has fallen every single month this year.<\/p>\n<p>Headlines like &#8220;WordPress is losing to Shopify and Wix&#8221; write themselves. The data doesn&#8217;t really back that up, though. We pulled W3Techs&#8217; monthly history to see where the 3 points actually went, and the answer is a bit more interesting.<\/p>\n<h2>Why you&#8217;ll see two different numbers: 40% and 58%<\/h2>\n<p>W3Techs publishes WordPress&#8217; share two ways, and people mix them up all the time:<\/p>\n<ul>\n<li><strong>40.0% of all websites.<\/strong> Out of every site in W3Techs&#8217; sample (it says &#8220;well over 20 million&#8221;), four in ten run WordPress.<\/li>\n<li><strong>58.5% of websites that use a CMS.<\/strong> Leave out sites with no detectable content management system, and WordPress has well over half of what&#8217;s left.<\/li>\n<\/ul>\n<p>Both are true. They just answer different questions. The gap between them matters a lot for this story.<\/p>\n<h2>The 11-year picture<\/h2>\n<table>\n<thead>\n<tr>\n<th>Date<\/th>\n<th>Share of all websites<\/th>\n<th>Share of CMS websites<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1 Jan 2015<\/td>\n<td>23.3%<\/td>\n<td>60.7%<\/td>\n<\/tr>\n<tr>\n<td>1 Jan 2018<\/td>\n<td>29.2%<\/td>\n<td>60.0%<\/td>\n<\/tr>\n<tr>\n<td>1 Jan 2020<\/td>\n<td>35.4%<\/td>\n<td>62.1%<\/td>\n<\/tr>\n<tr>\n<td>1 Jan 2022<\/td>\n<td>43.2%<\/td>\n<td><strong>65.2%<\/strong> (peak)<\/td>\n<\/tr>\n<tr>\n<td>1 Jan 2024<\/td>\n<td>43.1%<\/td>\n<td>62.9%<\/td>\n<\/tr>\n<tr>\n<td>1 Jan 2025<\/td>\n<td><strong>43.6%<\/strong> (peak)<\/td>\n<td>62.0%<\/td>\n<\/tr>\n<tr>\n<td>1 Jan 2026<\/td>\n<td>43.0%<\/td>\n<td>60.2%<\/td>\n<\/tr>\n<tr>\n<td>14 Oct 2026<\/td>\n<td><strong>40.0%<\/strong><\/td>\n<td><strong>58.5%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a href=\"https:\/\/w3techs.com\/technologies\/history_overview\/content_management\/all\/y\">W3Techs, CMS usage history<\/a> and <a href=\"https:\/\/w3techs.com\/technologies\/history_overview\/content_management\/ms\/y\">CMS market share history<\/a>.<\/p>\n<p>So there are really two trends here, and they&#8217;re different:<\/p>\n<ol>\n<li><strong>Among CMS sites, WordPress has been slipping slowly since 2022<\/strong>, from 65.2% to 58.5%. That&#8217;s about 1.5 to 2 points a year, and it isn&#8217;t new.<\/li>\n<li><strong>Among all sites, it held flat around 43% for four years, then dropped 3 points in 2026 alone.<\/strong> That&#8217;s the new part.<\/li>\n<\/ol>\n<h2>Where the 3 points went in 2026<\/h2>\n<p>Here&#8217;s every month since October 2025, from <a href=\"https:\/\/w3techs.com\/technologies\/history_overview\/content_management\/all\">W3Techs&#8217; monthly history<\/a>. &#8220;No CMS&#8221; is W3Techs&#8217; own &#8220;None&#8221; row: sites where it can&#8217;t detect any content management system.<\/p>\n<table>\n<thead>\n<tr>\n<th>Date<\/th>\n<th>WordPress<\/th>\n<th>No CMS<\/th>\n<th>Shopify<\/th>\n<th>Wix<\/th>\n<th>Squarespace<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1 Oct 2025<\/td>\n<td>43.3%<\/td>\n<td>28.6%<\/td>\n<td>4.8%<\/td>\n<td>4.1%<\/td>\n<td>2.4%<\/td>\n<\/tr>\n<tr>\n<td>1 Jan 2026<\/td>\n<td>43.0%<\/td>\n<td>28.6%<\/td>\n<td>5.0%<\/td>\n<td>4.2%<\/td>\n<td>2.4%<\/td>\n<\/tr>\n<tr>\n<td>1 Mar 2026<\/td>\n<td>42.7%<\/td>\n<td>28.8%<\/td>\n<td>5.1%<\/td>\n<td>4.2%<\/td>\n<td>2.5%<\/td>\n<\/tr>\n<tr>\n<td>1 May 2026<\/td>\n<td>42.2%<\/td>\n<td>29.2%<\/td>\n<td>5.2%<\/td>\n<td>4.3%<\/td>\n<td>2.5%<\/td>\n<\/tr>\n<tr>\n<td>1 Jul 2026<\/td>\n<td>41.5%<\/td>\n<td>29.9%<\/td>\n<td>5.2%<\/td>\n<td>4.3%<\/td>\n<td>2.5%<\/td>\n<\/tr>\n<tr>\n<td>1 Sep 2026<\/td>\n<td>40.7%<\/td>\n<td>30.9%<\/td>\n<td>5.3%<\/td>\n<td>4.2%<\/td>\n<td>2.5%<\/td>\n<\/tr>\n<tr>\n<td>14 Oct 2026<\/td>\n<td>40.0%<\/td>\n<td>31.6%<\/td>\n<td>5.4%<\/td>\n<td>4.2%<\/td>\n<td>2.4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Look at the first two columns. From 1 January to 14 October, WordPress went <strong>down 3.0 points<\/strong>. Sites with no CMS at all went <strong>up 3.0 points<\/strong>. Shopify gained 0.4. Wix and Squarespace didn&#8217;t move. Joomla and Drupal each lost another 0.2.<\/p>\n<p>In other words, WordPress didn&#8217;t lose those 3 points to another CMS. They went to sites that don&#8217;t use one.<\/p>\n<h2>So what are the &#8220;no CMS&#8221; sites?<\/h2>\n<p>That&#8217;s the honest gap in the data: W3Techs can tell you a site has no CMS, but not what it was built with instead. A few things can land in that bucket:<\/p>\n<ul>\n<li>sites built with JavaScript frameworks like Next.js or React,<\/li>\n<li>hand-coded or static sites,<\/li>\n<li>sites made with AI app builders, which mostly output framework code rather than a CMS,<\/li>\n<li>and, awkwardly, <strong>headless WordPress<\/strong>: WordPress running in the back with a separate front end. W3Techs looks at the public pages, so a headless WordPress site can show up as &#8220;no CMS&#8221;.<\/li>\n<\/ul>\n<p>One clue does line up. W3Techs also tracks JavaScript libraries, and <a href=\"https:\/\/w3techs.com\/technologies\/history_overview\/javascript_library\/all\">Next.js<\/a> went from <strong>2.1% of all websites on 1 January to 3.5% on 14 October<\/strong>. That&#8217;s +1.4 points, or about two-thirds more sites in nine and a half months, over the same period the &#8220;no CMS&#8221; share rose by 3.0. It doesn&#8217;t explain the whole jump, and a Next.js site can still use a CMS behind the scenes, but it&#8217;s the same direction at the same time.<\/p>\n<p>Our guess, and it is a guess, is that this is the &#8220;just ask an AI to build me a site&#8221; effect showing up in the numbers. A lot of those tools generate a framework project rather than a WordPress install. If that&#8217;s right, WordPress&#8217; real competition in 2026 isn&#8217;t Wix. It&#8217;s not needing a CMS at all, at least at first.<\/p>\n<h2>Among CMS sites, who is gaining?<\/h2>\n<p>The slower, older trend is real too. Here&#8217;s W3Techs&#8217; share among sites that do use a CMS:<\/p>\n<table>\n<thead>\n<tr>\n<th>CMS<\/th>\n<th>1 Jan 2022<\/th>\n<th>1 Jan 2026<\/th>\n<th>14 Oct 2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>WordPress<\/td>\n<td>65.2%<\/td>\n<td>60.2%<\/td>\n<td>58.5%<\/td>\n<\/tr>\n<tr>\n<td>Shopify<\/td>\n<td>6.6%<\/td>\n<td>7.0%<\/td>\n<td>7.8%<\/td>\n<\/tr>\n<tr>\n<td>Wix<\/td>\n<td>2.9%<\/td>\n<td>5.8%<\/td>\n<td>6.2%<\/td>\n<\/tr>\n<tr>\n<td>Squarespace<\/td>\n<td>2.7%<\/td>\n<td>3.4%<\/td>\n<td>3.6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Wix has more than doubled its share of CMS sites since 2022. Shopify keeps growing in e-commerce. WordPress is still more than seven times bigger than Shopify among CMS sites, but the gap is narrowing, slowly, the way it has for four years.<\/p>\n<h2>A side effect: jQuery is shrinking with it<\/h2>\n<p>WordPress themes and plugins load jQuery on a lot of sites, so when WordPress share drops, jQuery tends to follow. W3Techs has jQuery on 65.3% of all websites on 14 October, down from 71.4% on 1 January. If you&#8217;ve seen &#8220;jQuery is finally dying&#8221; posts this year, this is probably part of why.<\/p>\n<h2>What this means if you run a WordPress site<\/h2>\n<p>In practice, not much. Four in ten websites is still an enormous ecosystem. Plugins, themes, hosting and developers aren&#8217;t going anywhere. A few things are worth taking from it, though:<\/p>\n<ul>\n<li><strong>Your competitors&#8217; sites may not be on WordPress anymore.<\/strong> A lot of new small-business sites start life as a generated framework project. They often hit a wall later when someone non-technical needs to edit a page, and that&#8217;s an opportunity if you build or maintain sites.<\/li>\n<li><strong>Speed and simplicity are the battleground.<\/strong> The pitch against WordPress is usually &#8220;it&#8217;s heavy&#8221;. Keeping your plugin list lean is the easiest answer (<a href=\"https:\/\/jnkplugins.com\/blog\/how-many-wordpress-plugins-too-many\/\">how many plugins is too many<\/a> looks at what actually slows a site down).<\/li>\n<li><strong>The plugin ecosystem is the moat.<\/strong> No framework comes with nearly 70,000 free plugins. We counted all 69,838 of them earlier this year in our <a href=\"https:\/\/jnkplugins.com\/blog\/wordpress-plugin-directory-census-2026\/\">WordPress plugin directory census<\/a>.<\/li>\n<\/ul>\n<h2>Caveats<\/h2>\n<ul>\n<li>This is one source. W3Techs is the most-cited one, and it publishes its method, but other trackers count differently and get different numbers.<\/li>\n<li>W3Techs&#8217; sample changes over time. It counts what it calls the &#8220;relevant web&#8221; and leaves out sites with no useful content and near-duplicates. If the mix of sites in the sample shifts, shares can move without anyone switching anything.<\/li>\n<li>Detection has limits. Headless sites, heavy caching and stripped markup can all hide a CMS.<\/li>\n<li>Shares aren&#8217;t counts. A falling share can still mean more WordPress sites in total, if the web is growing faster.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>What percentage of websites use WordPress in 2026?<\/h3>\n<p>According to W3Techs, WordPress powers 40.0% of all websites and 58.5% of websites that use a content management system, as of 14 October 2026. On 1 January 2026 the figures were 43.0% and 60.2%.<\/p>\n<h3>Is WordPress losing market share?<\/h3>\n<p>Yes, on both measures. Among CMS sites it has been slipping since a 65.2% peak in January 2022. Among all sites it fell 3 points in 2026, almost exactly matching a 3-point rise in sites that use no CMS at all, rather than gains by Wix or Squarespace.<\/p>\n<h3>Why do some sources say WordPress has 40% and others say over 58%?<\/h3>\n<p>They measure different things. About 40% is WordPress&#8217; share of all websites. About 58% is its share of websites that use a CMS, which leaves out sites built without one.<\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What percentage of websites use WordPress in 2026?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"According to W3Techs, WordPress powers 40.0% of all websites and 58.5% of websites that use a content management system, as of 14 October 2026. On 1 January 2026 the figures were 43.0% and 60.2%.\"}},{\"@type\":\"Question\",\"name\":\"Is WordPress losing market share?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, on both measures. Among CMS sites it has been slipping since a 65.2% peak in January 2022. 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On \u2026<\/p>\n","protected":false},"author":1,"featured_media":555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jnk_linkweave_no_autolink":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WordPress Market Share 2026: Down to 40%, and Why - JnK Plugins Blog<\/title>\n<meta name=\"description\" content=\"W3Techs: WordPress fell from 43.0% to 40.0% of all sites in 2026. The 3 points didn&#039;t go to Wix or Shopify. 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